Kochi : Overzeal for exclusive has left Mathrubhumi news channel red in the face. And the timing could not be worse.
On Ukraine war day one, the channel aired dramatic visuals of what it claimed was “Russian plane escaping Ukraine fire by hair’s breadth.” The visual shows a craft screeching across the sky line amid fire and the news anchor describing it as Russia’s run-for-life situation.
Mathrubhumi’ managed to keep its ‘exclusive’ a hit for a while, but then the glory fused out. On social media, scores of users exposed the ‘exclusive’ as a straight grab from ARMA 3- a video game launched in 2013. Oops!