Reliance Retail, India's largest retailer, has announced the expansion of its
youth-focused fashion retail format, "Yousta," with the inauguration of four new stores in Kerala.
These stores, located in Palakkad, Edappal, Alathiyur, and Vengara, will collectively bring affordable,
on-trend fashion to young consumers across the state.
All products at Yousta are priced below Rs. 999, with a majority available for less than Rs. 499.
Yousta features an array of offerings like trendy top to bottom ensembles, unisex and character
merchandise and weekly fresh fashion drops with its "Starring Now" collection.
With contemporary tech-enabled store layouts, the Kerala stores, just like their Telangana and
Chhattisgarh counterparts, are poised to become the go-to youth fashion destinations. In line with
Yousta's commitment to innovation and customer-centric experiences, the stores will feature
various tech touchpoints, including QR codes for seamless information access, self-checkout
counters for swift transactions, and convenient charging stations.
Yousta has partnered with a non-profit organisation, allowing customers to donate old clothes in the
stores, and allow them to be used for community programmes. This initiative aims to inculcate a
giving habit and extend life of usable garments in a practical and environmentally friendly way.
The Yousta fashion range is now available at their stores in College Road in Palakkad, Forum Center
in Edappal, Ponnani – Tirur Road in Alathiyur and the Valapil Complex on Parapanagadi road,
Vengara.
Customers can also explore the collection online through Ajio and very soon on JioMart as well.
To find out more on Yousta, follow us on Insta #youstafashion.
ABOUT RELIANCE RETAIL LIMITED: Reliance Retail Limited is a subsidiary of Reliance Retail Ventures
Limited (RRVL), the holding company of all the retail companies under the RIL (Reliance Industries
Limited) group. RRL and other subsidiaries and affiliates of RRVL, operate an integrated omni-
channel network of over 18,500 stores and digital commerce platforms across Grocery, Consumer
Electronics, Fashion & Lifestyle and Pharma consumption baskets. RRVL has partnered with over 3
million merchants through its New Commerce initiative. Reliance Retail Limited is the only Indian
retailer in the global Top 100 and amongst the fastest growing retailers globally as per Deloitte's
Global Powers of Retailing 2023. RRVL reported a consolidated turnover of ₹ 260,364 crore ($ 31.7
billion) and net profit of ₹ 9,181 crore ($ 1.1 billion) for the year ended March 31, 2023.
